The Challenge & Approach
The primary challenge was to create an experience compelling enough to draw more visitors, as Økolariet's existing exhibitions were underperforming. We focused on strong concept development. I took the lead in guiding the team through intensive brainstorming.
We landed on an immersive room simulating a Danish spring forest. The core interactive element was a large, user-operated turntable transitioning the environment between day and night. This dynamic shift triggered synchronized changes in lighting and ambient soundscapes. To enhance the "night" phase, we incorporated an idea for "night vision" binoculars, allowing guests to discover hidden nocturnal elements.